Tsanangudzo Yakadzama yeKuda Kwemusika uye Maitiro Ekushandisa eCashmere Zvigadzirwa
Zvigadzirwa zveCashmere imhando yakakurumbira yemafashoni epamusoro pakati pevatengi mumakore achangopfuura, uye yakashandiswa zvakanyanya uye kutengeswa mumisika yemumba neyekunze.Nekudaro, yakakura sei musika wezvigadzirwa zvecashmere, uye chii chinodiwa nevatengi uye maitiro ekushandisa?Ichi chinyorwa chichaita ongororo yakadzama uye ongororo yenyaya idzi, nechinangwa chekupa mareferensi kune vashandi vemuindasitiri nevatengi.
Survey background
Ongororo iyi yakapihwa basa nekambani yedu kuti iite ongororo yebvunzo kune vatengi vechigadzirwa checashmere munyika yese, uye mazana mashanu emibvunzo inoshanda yakaunganidzwa.Mibvunzo yemibvunzo inonyanya kuvharira nzira dzekutenga, kuwanda kwekutenga, mutengo wekutenga, sarudzo yemhando, mutengo wekuita reshiyo, uye zvimwe zvinhu zvecashmere zvigadzirwa.
Survey results
Kutenga zviteshi zvezvigadzirwa zvecashmere
Mhedzisiro yeongororo inoratidza kuti nzira huru dzevatengi kutenga zvigadzirwa zvecashmere zviteshi zvepamhepo, zvichiverengera anopfuura makumi manomwe muzana, nepo chikamu chezvitoro zvepamhepo uye zviteshi zvekutengesa zvakadzikira.Paunenge uchitenga zvigadzirwa zvecashmere, vatengi vanonyanya kuda kusarudza zviri pamutemo zvitoro zvitoro kana hombe e-commerce mapuratifomu emhando dzinozivikanwa.
Kutenga frequency yezvigadzirwa zve cashmere
Nezvekuwanda kwekutengwa kwezvinhu zvecashmere, ongororo yakaitwa inoratidza kuti vatengi vazhinji vanotenga zvigadzirwa zvecashmere ka1-2 pagore (54.8%), nepo vatengi vanotenga zvigadzirwa zvecashmere katatu kana kupfuura pagore vanongotora 20.4%.
Kutenga mutengo wezvigadzirwa zve cashmere
Mhedzisiro yeongororo inoratidza kuti mutengo wepakati wekutenga wezvigadzirwa zvecashmere uri pakati pe500-1000 yuan, uchiverengera chikamu chepamusoro (45.6%), uchiteverwa ne1000-2000 yuan range (28.4%), ukuwo mutengo uri pamusoro pe2000 yuan account. kune chikamu chakaderera (chisingasviki 10%).
Brand Selection
Mhedzisiro yeongororo inoratidza kuti vatengi vanonyanya kuda kusarudza mhando dzinozivikanwa pavanenge vachitenga zvigadzirwa zvecashmere, zvinoverengera 75.8%.Chikamu chesarudzo chemhando dzisingazivikanwe uye niche brand chakaderera.
Product cost performance ratio
Paunenge uchitenga zvigadzirwa zvecashmere, chinhu chinonyanya kukosha kune vatengi ndechekuita kwemutengo wechigadzirwa, kuverengera 63.6%.Yechipiri imhando yechigadzirwa uye kupisa kwekushisa kwekuita, kuverengera 19.2% uye 17.2% zvichiteerana.Brand uye chitarisiko dhizaini zvine diki mhedzisiro kune vatengi.
Kuburikidza neiyi cashmere chigadzirwa mutengi ongororo, tinogona kutora zvinotevera mhedziso:
- 1.Matanho ekutengesa epamhepo ezvigadzirwa zvecashmere anonyanya kufarirwa nevatengi, nepo chikamu chezvitoro zvemuviri zvisiri pamhepo uye nzira dzekutengesa dzekaunda yezvigadzirwa zvecashmere zvakaderera.
- 2.Vatengi vazhinji vanotenga zvigadzirwa zvecashmere 1-2 nguva pagore, nepo vashoma vatengi vanotenga zvigadzirwa zvecashmere katatu kana kupfuura pagore.
- 3.Mutengo wekutenga mutengo wezvigadzirwa zvecashmere uri pakati pe500-1000 yuan, uye vatengi vanonyanya kuda kusarudza mazita anozivikanwa uye zvigadzirwa zvinotengeswa pakati pe1000-2000 yuan.
- 4.Paunenge uchitenga zvigadzirwa zve cashmere, vatengi vanobhadhara zvakanyanya kumutengo wekuita kwechigadzirwa, kuteverwa nehutano uye kudziya kwekuchengetedza kushanda kwechigadzirwa.
Mhedziso idzi dzine kukosha kwekutungamira kwakakosha kune vashandi nevatengi muindasitiri yechigadzirwa che cashmere.Kune varapi, zvinodikanwa kusimbisa kuvakwa kwematanho ekutengesa epamhepo, kuvandudza mutengo wekuita uye mhando yezvigadzirwa, uye kukudziridza pesvedzero yemhando dzinozivikanwa.Kune vatengi, ivo vanofanirwa kutarisisa zvakanyanya kumutengo wekuita uye kunaka kwezvigadzirwa zvavo, uye sarudza mhando dzinozivikanwa uye zvigadzirwa zvine mutengo uri pakati pe1000 ne2000 yuan kana uchitenga kuti uwane iri nani yekutenga chiitiko uye mashandisiro ekushandisa.
Zvakakosha kucherechedza kuti kunyangwe saizi yemuenzaniso yeongororo iyi haina kunyanyokura, ichiri kumiririra.Panguva imwecheteyo, takatorawo nzira dzesainzi uye hunhu hwakaomarara mukuita kwegwaro remibvunzo nekuongorora data kuti tive nechokwadi chechokwadi uye kuvimbika kwedata.
Naizvozvo, isu tinotenda kuti mhedziso dziri pamusoro uye data zvinogona kupa zvakakosha mareferensi ekusimudzira indasitiri yechigadzirwa che cashmere uye sarudzo dzekutenga kwevatengi.Isu tinovimba zvakare kuti kwakawanda kwakakodzera kutsvagisa uye kuongororwa kwedata kunogona kuwedzera kudzamisa kunzwisisa kwedu kweindasitiri.
Nguva yekutumira: Mar-23-2023